Herbal Engine
Herbal Engine is a science-led nutraceutical company built with a long-term ownership mindset. The company prioritizes product integrity, regulatory discipline, and sustainable value creation across India and the Asia-Pacific region.
Mission: To deliver high-quality, science-backed nutritional solutions that meet global standards, comply with local regulations, and create long-term value for stakeholders.
Purpose & Operating Philosophy
Our foundation for sustainable growth
Herbal Engine is a science-led nutraceutical company built with a long-term ownership mindset. The company prioritizes product integrity, regulatory discipline, and sustainable value creation across India and the Asia-Pacific region.
Science, Quality & Compliance Framework
Rigorous standards for excellence
- Evidence-based Formulations Supported by scientific literature and clinically studied ingredients
- Global GMP Standards Manufacturing aligned with global Good Manufacturing Practice standards
- Multi-level Testing Comprehensive testing for identity, purity, potency, and safety
- Full Regulatory Compliance Full compliance with FSSAI and applicable APAC regulatory requirements
Ingredient & Supply Chain Governance
Ensuring quality from source to shelf
- Audited Supplier Network Audited domestic and international supplier network
- Traceability & Documentation Strong ingredient traceability and documentation controls
- Standardized Specifications Standardized specifications and batch-level consistency
- Ethical Sourcing Ethical sourcing and quality certifications embedded in vendor selection
Market & Risk Management Approach
Strategic growth with risk mitigation
- Compliance-First Strategy Compliance-first market entry and expansion strategy
- Regional Alignment Product portfolios aligned to regional nutritional gaps
- Partner Governance Structured distributor and partner governance
- Risk Mitigation Regulatory, reputational, and supply-chain risk mitigation built into operations
Meet Our Team
The passionate people behind Herbal Engine
Munish Kumar
Managing Director & Founder
Commerce graduate with over a decade of experience in scaling and optimizing e-commerce platforms across high-growth consumer categories. He specializes in marketplace strategy, revenue optimization, and P&L-led digital operations, with deep expertise in data-driven growth, platform governance, and execution at scale.
Varinder Singh
CEO & Co-Founder
Strategic Leader with 20+ years of global leadership across Healthcare, Pharmaceuticals, Insurance, Manufacturing, Retail, Telecommunications, and Fashion. Proven in building HR functions, establishing Global Capability Centres, driving transformation, and delivering 3X results, while partnering closely with Boards and C-suite leaders across Africa, India, and the Middle East.